How location services startup Bluedot scored a deal to help $26 billion corporate Transurban track road tolls

Adelaide-based startup Bluedot has landed a partnership with $26 billion Australian corporate Transurban to launch an app that tracks drivers’ toll road use through advanced location services technology.

Bluedot was founded in 2012 by Filip Eldic and Emil Davityan with an original vision to build the world’s first mobile tolling platform off the back of modern-day smartphone technology.

But speaking to StartupSmart, Eldic says the team quickly realised the original goal was out of reach, due to restrictions on the accuracy and sustainability of using things like location services and other solutions.

“At the time we realised there was no tech out there that could support what we wanted to do. While the initial goal was to build a tolling platform, we realised as a small startup that was a very difficult proposition,” he says.

“So we decided to expand our horizons to a number of other areas, and we went from building a solution to powering a number of other solutions.”

Focused on location tech in general, Bluedot landed a string of high-profile clients including Salesforce, Oracle, and Adobe, continuing to develop their technology. Eldic says the company began to realise it could use all possible sensors on a smartphone in a “reactive” way in conjunction with a form of location tracking known as geofencing to significantly increase accuracy. Read more

Dominic Powell - Smart Company - 1 Dec 2017