How to harness the triple P: Advice from three (very successful) female entrepreneurs

A report prepared by the Australian Bureau of Statistics found that just over a third of all Australian business operators are women, and that there has been a 46% increase in the number of women business operators over the past two decades.

Could this increase be due in part to the explosion in online tools that now make setting up a business easier and cheaper than ever before? Or could it be that women are increasingly finding it difficult to operate in workplaces that don’t reflect their values? Or a bit of both?

If you are keen to combine the seemingly impossible task of achieving the triple P – purpose, passion and profit – witness how these three outstanding entrepreneurs have cleverly harnessed the power of technology and created wildly successful businesses in the process.

Take Melanie Perkins, the chief executive and co-founder of Canva, a free online graphic design platform. The idea for the company began in 2007 after feeling frustrated with how long it took to design a simple marketing brochure:

“I was in university, giving other students lessons in how to do use design software, and soon found myself writing long instruction manuals to do the simplest things. It seemed insane to me that it took 22 clicks to export a high-quality document,” Perkins said. Read more

Bernadette Schwerdt - Smart Company - 1 June 2018