How to Effectively Use Storytelling to Attract a Larger Brand Following

In order to establish a credible personal brand that people trust you need great content that speaks directly to them. Without this you will not be successful in your lead generation and conversion rates.

How can your brand better connect with your community in an authentic way? A compelling brand story will make them want to spread the word about your company. Publishing and promoting content is not enough to hold people’s attention any more, and with a little effort and target market research you can reach out to your community and create loyal brand ambassadors.

Social media marketing is not about selling, but rather about meeting the needs of your customers, and presenting a message that solves their biggest problems. There are several ways to attract followers to your personal brand with a powerful story.

Steps to building a winning storytelling content strategy:

Today’s brand message comes from being real with your audience. It takes transparency and building relationships through your marketing execution to make this work: Read more

Susan Gilbert -  Entrepreneur - 13 May 2017

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