How brand names and labels influence customer behaviour

"Labels matter. Whether they are brand names, product names or first names, the label we give to something will have a bearing on how it’s perceived.

Taking first names as an example, some recent research delved into the associations we make between someone’s name and how they look.

Building on past research that has found appearance can shape expectations of intelligence, trustworthiness, warmth, and dominance, researchers from the University of Jerusalem wanted to know whether it worked the other way.

In other words, can expectations impact appearance? Do people grow into their name?" Read more

Bri Williams Start Up Smart 6 Mar 2017


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