Hey, sole sister! Synxsole springs to life with Chemist Warehouse, Amazon

Frustrated by orthotics that fit poorly into fashion shoes and sports boots, podiatrist Rachael Ferguson tackled the problem with a solution and the result was Synxsole.

She says the insoles available before she founded the business in 2012 often weren't therapeutic, so when patients visited her clinic their purchases would be destined for the bin rather than shoes.

"I started Synxsole out of a need to fit a slim-fitting sole inside a shoe and also give something that's going to help fix their problems while preventing issues as well," she says.

The entrepreneur then went on Shark Tank and garnered backing from Andrew Banks.

"He's still with my company now. After that we started selling that product into stores," she says.

"What I've figured out over the last 18 months is we launched with a few limitations and that was with the packaging. The packaging was dark, it was cardboard and you couldn't see the product. We were kind of lost against our biggest competitor which is Scholl.

"After looking through everything I rebranded. It's now glossy, clear and modern." Read more

Matt Ogg - Business News Australia - 10 Dec 2018