Here's How These 3 Huge Brands Kill It on Social

"In 2015, eMarketer predicted brands would spend as much as $24 billion on advertising through social media. By 2017, eMarketer estimates that figure will reach $36 billion. A more recent report by Duke University’s Fuqua School of Business found CMOs are indeed increasing their investment in social media. Currently, brands are spending roughly 11 percent of their marketing budgets on social. Over the next 12 months, the study anticipates social media will command a 14 percent share of the overall marketing budget. By 2020, that number may even grow to 24 percent. But to spend that money wisely, brands must think carefully about the content they produce, the platform with which to distribute it, and their overall goals for social media." Read more

Eric Samson Entrepreneur 8 March 2016