Healthy eating trend hits the ice-cream business
By Administrator | 22 January 2019
For an ice-cream company, a good summer is one with long dry days that are hot but not too hot.
But here’s the scoop: the biggest effect on ice-cream sales could be our new year’s resolutions rather than the weather.
One of the main trends in the ice-cream business is customers shunning traditional products because of healthy eating or other dietary choices, according to an IBISWorld Report on ice-cream manufacturing.
Alex Houseman tapped into the conscious eating trend when he founded vegan ice-cream brand Over the Moo three years ago.
The 30-year-old from Annandale in Sydney’s inner west is lactose intolerant – one of the most common food intolerances in Australia – so he created a product based on coconut milk.
He wasn’t looking for a diet ice-cream, just one that wouldn’t make him sick.
“A lot of people confuse us with a health product ... but we are all about recreating that full indulgent experience,” Houseman says. “It’s full fat and the same amount of sugar as a Connoisseur or Ben and Jerry’s.”
Over the Moo, while small, has grown rapidly and is now in 1400 stores around Australia, catering to people who are lactose intolerant. Read more
Caitlin Fitzsimmons - Brisbane Times - 19 Jan 2019
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