Google and Uber alums have created a doctor's office that's like an Apple Store meets 'Westworld'

Somewhere between stepping into a full-body scanner that measures the elasticity of my veins and watching a cup used for urine samples disappear into the bathroom wall, I realise Forward is not your average doctor’s office. It’s like an Apple Store meets “Westworld.”

Staring down a massive touchscreen monitor in the exam room, I tell Adrian Aoun, founder and CEO of Forward, that I feel like I’m inside HBO’s sci-fi thriller.

“Yeah, but the good, not-creepy version, I hope,” Aoun says.

Forward emerged from stealth mode on January 17 to announce the opening of its first doctor’s office in San Francisco. The company offers a futuristic take on the popular concierge medical practice model, complete with state-of-the-art diagnostics tools, an AI system that listens and takes notes for physicians, and a pricey $149 monthly membership.

I recently toured Forward’s flagship location before opening to see what it was like. Read more

Melia Robinson - Business Insider Australia - 31 Aug 2017


We welcome relevant, respectful comments.
Please read our Comment Policy before commenting.
We also welcome direct feedback via Contact Us.
You may also want to ask our librarians.

Be the first to write a comment