Generation Instagram: how nail painting and yoghurt eating became big earners

"When Essena O’Neill quit Instagram in a blaze of pixels last year, it made headlines well beyond the echo chamber of social media. Not just because of the dramatic way she did it, but because of the startling revelation of the frightening economics of Instagram. O’Neill shared how she made “A$2,000 a post EASY” by publishing sponsored content to her profile, much of which was not explicitly marked as paid-for content." Read more

Elle Hunt The Guardian 17 Mar 2016