Flow Hive pest free after parasite brand folds
The Australian inventors of the celebrated Flow Hive has won a battle against a copycat in a case that gives hope to other inventors who have locked horns with parasite brands.
Father and son duo Stuart and Cedar Anderson spent a decade developing a honey bee hive that allows honey to flow out the front into collection jars. It represents the first modernisation in the way beekeepers collect honey.
The pair made global headlines when their crowdfunding bid broke all fundraising records on platform Indiegogo, raising more than $13 million. The campaign set out to raise $100,000, but astonished even the inventors when it raised $2.18 million in the first 24 hours. Flow Hive has since been adopted by beekeepers in more than 130 countries and boasts more than 60,000 customers, mostly in Australia and the US. The company employs 50 staff.
Battle with Tapcomb
While Flow Hive has locked horns with a number of copycats over the years, it was forced to defend its turf against Tapcomb after an extensive social media marketing campaign making remarkably similar product claims in the market. This is despite Flow Hive holding patents in every corner of the world and trademarks in a number of markets. Read more
Nina Hendy - Brisbane Times - 6 November 2018