Five social media trends to watch in 2016, from the founder of Hootsuite

"Last year was a big 12 months for social media. Snapchat became something for everyone not just teens and social video on Facebook kicked off.

The elite joined Ello, Periscope got us to live broadcast videos and Aussies went mad for Freakshow milkshakes at Patissez in Canberra.

This year is shaping up to be another big year in social media, according to Ryan Holmes, chief executive of Hootsuite." Read more

Ronelle Richards Smart Company 12 Jan 2016