Facebook guns to be complete business platform

Facebook believes it has one key strength in its quest to become indispensible to the business community: billions of people already know how to use it.

The social networking platform is doubling down on becoming a complete project management product, announcing a global upgrade to its Workplace by Facebook offering at a conference in San Francisco on Tuesday.

"Our goal is to build products that help people more productive at work... you shouldn't have to switch between multiple tools," product manager of Workplace by Facebook Simon Cross told Fairfax Media.
Workplace was launched in 2016 and looks similar to Facebook's social offer, but lets staff chat, conduct video calls and deliver staff updates via a Facebook-like interface.

The basic offer is free, but premium tools, including integration with Google's suite, start at around $US3 per person, per month. This week's platform update includes the introduction of a 'safety check' feature so that businesses who use the system can send a direct request to all staff for them to check in during emergency situations, including cyclones and terror events. Read more

Emma Koehn - Brisbane Times - 10 October 2018


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