An eggless mayo startup is out to beat Hampton Creek -- here's the verdict

We live in a world of cheap, low-quality food where the crowning achievement in taste and convenience is the Dorito.

But it doesn’t have to be this way, according to Matias Muchnick, the CEO and co-founder of a startup called NotCo (The Not Company) that aims to replace foods made with unhealthy animal products with vegetable-based ones that taste the same.

The Chilean company currently sells an eggless mayonnaise called “Not Mayo” in several countries in South America and plans to launch in American stores including Walmart in 2019.

The startup also has plans to roll out its next products, which include vegetarian yogurt (“Not Yogurt”), cream cheese (“Not Cheese”), and milk (“Not Milk”) in the next few months.

“We want to change the way we make the food we love, rather than changing the food we love,” Muchnick told Business Insider at a demo day in San Francisco organised by biotech accelerator Indie Bio. The accelerator picks out promising startups and helps provide them with the training and funding they need to bring their products to fruition.

With that in mind, I tasted samples of three of their offerings — yogurt, chocolate mousse, and three kinds of eggless mayo.

First up was the mayonnaise, NotCo’s flagship product. They offered three samples — spicy (slightly orange in colour), regular, and garlic (off-white) — in giant, gooey globs. Read more

Erin Brodwin - Business News Australia - 17 Sep 2017