Don't pretend: SafetyCulture's Luke Anear on how not to impress venture capitalists

He's a former private investigator who built an international multi-million dollar business from a suburban garage in Townsville, and Luke Anear admits he should have known better when trying to impress on his first meeting with a venture capital investor.

His company, SafetyCulture, had just developed its first app and the concept attracted the attention of Blackbird Venture Capital who sent its co-founder Rick Baker to Townsville to find out whether the fledgling workplace safety business was worth investing in.

"It took us 18 months to get our first app done and to be honest there were times when we had no idea what we were doing," Anear recalls.

"We managed to get the attention of Rick Baker (co-founder Blackbird Venture Capital) and we'd never met him and he wanted to come to our so-called office, our garage, to meet with us and see what we did.

"We were all really nervous and wanted to convince him we had global expansion in mind so we went out and bought eight $10 clocks and put them up on the walls with tape and we literally wrote underneath them 'New York', 'Tokyo' etcetera to give the impression we're across what's going on. Read more

Ben Hall - Business News Australia - 13 Apr 2018


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