Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience (book)

Authors: Travis Wright and Chris J. SnookThis book provides a complete playbook for organisations seeking a more engaged customer experience strategy. By reorganising sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customising a new marketing operating system at any size organisation, with step-by-step roadmaps for optimising your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customisable for any industry, sector, or scale, these frameworks can help your organisation leap to the front of the line. Read this book in the Business Studio