David versus Goliath: How SMEs have taken on big business and survived

Picture this: you’re a small business owner or a startup founder with a fresh idea and a few thousand in your pocket to make it happen. You grind away for months to create a winning product or service that you believe to be unique and release it to the world, banking on support from customers to make your entrepreneurial dream a reality.

Three months later you receive a letter from a multinational corporation informing you your business has infringed their trademark. You have seven days to completely change your business or you’re off to Federal Court.

If you roll over, you risk having to change everything you’ve built, but if you put up a fight, you’ll be dragged into months of court proceedings against a business that undoubtedly has more resources and lawyers than you do.

It’s a modern day retelling of David versus Goliath. Read more

Dominic Powell - Startup Smart - 24 Aug 2018

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