Curbing competition: how to make your business stand out from the pack

When it comes to highly competitive industries, even the slightest differences between companies can make or break a relationship with potential clients.

Take IT for instance; business competitors at the top of that game use similar hardware, provide similar services and they achieve similar outcomes.

But of course, there are still many IT companies that significantly outperform their competitors despite these similarities.

So, you might be wondering, how do those companies really tear away from the pack?

Like other professional fields that offer specialised services to achieve set outcomes, IT is a space where company culture and staff personality makes a world of difference.

Employing staff on a people-first basis, rather than simply focusing on technical skill, is a crucial lesson that any business desiring to get ahead should learn.

It's also a lesson that Kane Sajdak and Bernard Mangelsdorf, founders of leading Gold Coast IT company BITS Technology Group, live by.

BITS Technology may be a comparatively small outfit in terms of staff numbers, but that doesn't stop them from retaining high-calibre clients including ASX-listed National Vet Care and Ardent Leisure. Read more

Paris Faint - Business News Australia - 1 August 2018