To Create an SEO Strategy, You'll Have to Be Patient

If you want to populate on the first page of Google, patience is a virtue.

We’ve all heard the saying patience is a virtue.

If you are a business owner, entrepreneur or marketer, my guess is that patience may not be your strongest quality. In order to grow a business and keep things afloat, you need to be moving quickly at all times. Yet, if you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders.

Here's my story.

In 2012, my marketing agency had just celebrated its two-year anniversary. We were a very young company. My sister and I started The Media Captain in 2010 and two years later, we had just landed our biggest account. We would be responsible for managing the SEO of a national company in a very competitive industry. We were somewhat blindsided, however, when we found out that we’d be working alongside a much larger agency. Not a huge deal -- we were just excited to prove we could manage this campaign by ourselves.

Before getting started on the account, I did research on the larger agency we’d be working with to see how it deployed SEO on its own website. To my surprise, it didn’t even rank in its local market for keywords like “SEO Company.” This definitely raised a red flag to me from the get-go. Read more

Jason Parks - Entrepreneur -  29 May 2017

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