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From chickens and pickles to iSnack 2.0: the trends behind the brand names you remember

By Administrator | 10 October 2016

"In 1981, advertising researcher Ira Schloss published a journal article headlined “Chickens and pickles”. The research found the letter “K” was overrepresented as the initial letter in top brand names. Thirty-five years on we see it in Kellogg’s Special K, Ford’s Ka, and the cider known simply as K. But recent research suggests the (initial) letters used for product names are subject to trends, much like anything else. In the early years of the 21st century, for example, it was fashionable to have X as the initial letter of a product or brand name (think Xbox, X-factor)." Read more

George Van Doorn The Conversation 27 Sep 2016


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