Brisbane startup Advvy goes head to head with top 100 Asian startups

Brisbane-based media management startup Advvy will be battling it out against the top 100 startups in Asia at the Echelon Asia Summit in Singapore next week.

Advvy is the only Australian startup selected for the Top100 Fight Club pitch competition, and will be pitching to the likes of Sequoia Capital, 500 Startups, Golden Gate Ventures, Vertex Ventures and other prominent venture capital firms to raise its $500,000 goal.

Created as a media workflow platform, Advvy was founded by Chris Macaulay and Tristan Ozinga after they became tired of the manual, clunky systems they were using in their day jobs in the media industry. The platform solves this problem by streamlining the media campaign planning processes so employees can work smarter, while giving management real-time visibility into performance.

Co-founder and chief executive Chris Macaulay has targeted Asia as a top market for expansion, but says Australian startup founders often eschew Asian investment in favour of US venture capital funds.

“There’s so much focus on companies from Australia going to Silicon Valley, but there’s such a huge opportunity in Asia,” Macaulay says.

“If you look at the Asian market it’s the fastest growing economy at the moment — you’ve got the rise of the middle class happening at a rate we’ve never seen, and with that comes the demand for consumer products,” he says. Read more

Angela Castles - Smart Company -  26 June 2017