The art of opportunity : how to build growth and ventures through strategic innovation and visual thinking (book)

Authors: Marc Sniukas, Parker Lee, Matt MoraskyThis book offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience and a client roster composed of some of the world's leading companies, this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodology presented in this book merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what opportunity looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures. The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. Read this book in the Business Studio