Alvey Reels closing down after 97 years

After 97 years of trading, Alvey Reels Australia are closing their doors. The company, which manufactures fishing reels, was formed in 1920 by English migrant Charles Alvey. Initially based in the Brisbane suburb of St Lucia, Alvey Reels outgrew its original premises, eventually moving its factory to Carole Park in 1978.

Advertisement from 'How, where and when to fish and enjoy boating', 1965. State Library of Queensland collection. (In copyright)

Advertisement, The Telegraph (Brisbane), April 19, 1937 via Trove Australia

In a posting on the company's Facebook page, Charles' great-grandson Bruce announced the closing of Alvey Reels - "To our wonderful customers over many, many years. It is with great sadness I have to announce that Alvey Reels Australia will be closing down. Our manufacturing facility at Carole Park has served us well since 1978 but sales of our reels are now so low they can not generate the income required to keep the business going."

Advertisement, The Telegraph (Brisbane), November 3, 1950 via Trove Australia

This longstanding Queensland business is remembered in our collection with a 1950s booklet produced by Alvey Reels Australia called Helpful hints to give troublefree angling with the Alvey side cast reel, which provided purchasers with instructions on the care, maintenance and use of the Alvey side cast reel.

'Helpful hints to give troublefree angling with the Alvey side cast reel', ca.1950s. State Library of Queensland collection. (In copyright)

Advertisements for the company can be found in periodicals from our collection such as the 1949 and 1950 editions of Fisherman's Luck and Fair Sport, a magazine produced by Queensland Amateur Fishing Clubs' Association, and The Telegraph newspaper's 1965 fishing guide, How, where and when to fish and enjoy boating.

Advertisement from 'Fisherman's Luck and Fair Sport', May 1950. State Library of Queensland collection. (In copyright)

Newspaper advertisements and articles regarding Alvey Reels can also be found on Trove Australia.

Advertisement, The Truth (Brisbane), March 20, 1938 via Trove Australia

Article published in The Worker, May 10, 1938 via Trove Australia

Further reading -


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A sad day. My father and his father both had a number of Alvey reels in their fishing equipment. Quality Australian products that stood the test of time. I learned this news today when co-presenting at a seminar with my colleague Elizabeth Alvey at the University of Queensland.

As an exchange student to Australia I fished with one of the Alvey sidecast reels and had a blast. I've loved them ever since. So saddened by the closing of the company. If anyone wants to sell one of the large 12" diameter ocean reels, I'll be looking for one.

March 2022 - STILL GOING STRONG - Alvey Reels Australia has just entered into it's 102nd year. Still Australian owned and run. Check out the website to see new products, subscribe to the newsletter to receive up to date info on this iconic Australian company.