ALIBABA MANAGING DIRECTOR ON HOW TO SUCCEED IN CHINESE E-COMMERCE

THE Chinese e-commerce market is a holy grail for Australian manufacturers and retailers.

While the huge population and booming middle class makes the market an obvious choice for those in the retail game, there are a number of barriers slowing down Australian entrepreneurs and businesses from breaking into the market.

Regulations, import fees, and even the language barrier, are just some of the main issues and complaints Australians cite when asked about trading in China.

Despite these issues, Australia recently recorded its best ever performance at Alibaba Group's 2017 11.11 Global Shopping Festival ranking as the third highest selling country overall.

Australia's place rose from fourth place in 2016, behind only Japan and the United States. The best performing brands and categories can be found at the end of the article.

Business News Australia spoke to Maggie Zhou, Alibaba Group's Australia and New Zealand managing director, about what products do well in China, and how to break into the market. Read more

David Simmons - Business News Australia - 27 Nov 2017