6 Strategies for Segmenting Website Visitors for Real-Time Personalization

"Sophisticated marketing strategies like real-time website personalization have gone mainstream. More than half (58%) of marketers in a survey by Researchscape for Evergage reported they were already using real-time personalization strategies — loosely defined as personalizing the types of web messages and content visitors view based on their location or navigation behavior. Of those who weren’t already using personalization strategies, 80% said they planned to do so within the next year." Read more

Stephanie Miles Street Fight 25 Sep 2015

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