6 reasons why you need a marketing plan (even if you think you don’t)

One of the most important strategies that small business owners should steal from big business marketers is thinking about marketing as a long-term proposition rather than something that happens in quick bursts. Many soloists have told me that they’d rather be spontaneous and reactive in their marketing than put a plan in place and stick to it. Obviously, having clarity about the marketing you intend to do in coming months puts you in a better position to allocate an appropriate amount of time and/or money for its development and distribution. That’s a no-brainer, but in my experience (and that of many of my clients) there are many hidden dangers to marketing-by-the-seat-of-your-pants, many of which you may remain blissfully unaware of if you never give the longer-term approach a rock-solid go. Here are six of the most important, along with some ideas to help you determine whether it really is time to get serious about your marketing plan. Read more

Jayne Tancred Flying Solo 4 Apr 2017