4 Entrepreneurs Who Refreshed Stale Industries and Made Millions

How a single good idea can revive a dying business model.

Remember when we thought the taxi industry was dying? Then Uber swooped in and changed the way people found rides, making the overall process easier, more tech-friendly and often cheaper than the traditional alternative. Airbnb quickly followed Uber’s footsteps and transformed hospitality. But, while those are the examples we know best, several industries have experienced a revival over the past few years. Here are four stories of entrepreneurs who have used the internet to disrupt stale industries and make millions.

Direct mail

Despite how much the digital world has changed the way we look at marketing, direct mail campaigns are still wildly effective -- according to United Mail, 34 percent more people act immediately on direct mail than they do email. Joy Gendusa decided to start Postcard Mania after becoming frustrated with traditional postcard printers.

Her products begin the marketing process on paper and take it online to help businesses achieve maximum conversions. PostcardMania’s campaigns give its recipients special URLs, which (when followed) use cookies to add prospective customers to the business’s follow-up list. Because of PostcardMania’s partnership with Google, anyone added to the follow-up list will see online advertisements for the business over the following 90 days. Read more

Matthew Toren - Entrepreneur - 18 May 2017

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