The 3 Things You Must Do Before You Approach An Investor

"Q: I have an idea but I am unsure when I should approach an investor or what I need to prove/show before seeking funding. A: Many entrepreneurs want to go directly to the source the moment an idea strikes or at the first sign of growth, but you need to first prove the business to yourself before asking others to believe in it. That doesn’t happen overnight. Start with the smallest team you can to show there is a market for your product and show through research and actual product sales (or pre-sales) that it has some legs."

Matt Williams, Entrepreneur, 27 Aug 2015. Read more