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100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world (book)

By Administrator | 25 January 2019

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Authors: Martin Newman with Malcolm McDonald Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. This book walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.Read this book in the Business Studio


Authors: Martin Newman with Malcolm McDonald
Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. This book walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.
Read this book in the Business Studio

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