We are all consumers, but is the experience enjoyable?

"Buying groceries in a supermarket? Boring. Booking a holiday online? Ho hum (and frustrating if you subsequently get spammed with offers). Imagine if retailers could turn such mundane tasks into more enjoyable, or even memorable, experiences for customers. Smart companies are trying to do just that as 'experience consumption' becomes a hot topic within corporate marketing departments. The goal is to create a scenario where people have a positive association with a brand that goes beyond merely efficient service." Mathew Chylinski, BusinessThink, 14 February 2017 Read more