McDonnell & East Summer Sale 1922 catalogue. John Oxley Library, State Library of Queensland
At the beginning of January 1922, McDonnell & East department store, situated on George Street in Brisbane's CBD, announced their annual "Summer Sale". Extensive advertisements were published in Brisbane newspapers with discounts to wide variety of merchandise -
"The firm state this sale is intended to take the form of a New Year surprise to the people of Queensland - to aid them in starting 1922 economically... Included in offerings will be fashion goods for women such as blouses, skirts, robes, also underwear, sunshades, & c., plenty of fashionable millinery, too. There will be bargains in children's frocks, children's underwear, also big values in men's mercery, men's suits, men's hats, boys' suits, and boots and shoes for men, women and children.... Dress fabric values will stand out conspicuously. The firm say the bargains in furniture and furnishings were never better." (The Telegraph, January 3, 1922).
McDonnell & East Summer Sale 1922 catalogue. John Oxley Library, State Library of Queensland
You can view the entire McDonnell & East Summer Sale 1922 catalogue through our website.
McDonnell & East department store, Brisbane, ca. 1950. John Oxley Library, State Library of Queensland. Neg 120636
Further reading
- Retro Fashion – Ponds clothing catalogues
- Retro Fashion - Colvins fashion catalogue 1938
- R 1094 McDonnell & East Records 1900-1990 (papers, records, and catalogues)
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