Let my people go surfing : the education of a reluctant businessman, including 10 more years of business unusual (book)

Author: Yvon Chouinard, foreword by Naomi KleinIn his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, this is the story of a man who brought doing good and having grand adventures into the heart of his business life. A book that will deeply affect entrepreneurs and outdoor enthusiasts alike. Read this book in the Business Studio