Keeping half the profits beats non-profits for social impact: Who Gives A Crap founder Simon Griffiths

"Melbourne social enterprise Who Gives A Crap sold nearly 3 million rolls of toilet paper in 2014/15 and gave half the proceeds to WaterAid Australia, but co-founder Simon Griffiths says the donation would have been less had the startup adopted a non-profit model when it launched two years ago. Griffiths was still wedded to the non-profit model in 2010, when we travelled to the US to meet potential backers of Who Gives A Crap. However attendance at a social business incubator called The Unreasonable Institute changed his mind." Read more

Michael Bailey BRW 24 Sep 2015