Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses (book)

Author: Joe PulizziWhat is the surest way to startup failure? Follow old, outdated rules. This book reveals a new model for entrepreneurial success. Simply put, it is about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? This book flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It is a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It is a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It is also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you will be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? This book shows you how to get customers first and develop products later. It is the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. Read this book in the Business Studio