3 Simple Ideas Powering Growth at Instagram, Snapchat, and Google

Growth at Snapchat, Google, and Instagram is powered by these simple concepts applicable to any business.

Audience growth and customer acquisition are exciting challenges for any business. The three concepts below have helped my team reach a monthly audience of over 55 million and supercharged the release of our new app for chat-style stories.

They're also actionable for any business hoping to get an edge in their respective industry:

There's No Such Thing as Too Easy

These days, people expect simple and easy interactions with your product or service. That makes ease-of-use a key advantage against competitors.

When Snapchat rolled out QR codes for user profiles, they really released an easy button. By keeping the experience of adding friends simple and frictionless, Snapchat cleared a path for users of their app and grew their social network as a result.

It takes 5 seconds to add a friend. No typing, no links, no need to use WiFi -- talk about easy.

Google Photos is another great example. When the product first launched in 2015, people flocked to the app because of how it simplified and improved photo management. Their product produced panoramas, GIFs, and stylized versions of your photos without requiring you to do anything. As A.I and automation continue to improve, this level of ease will be something people come to expect. Read more

Allan Lau - INC. - 21 Apr 2017